In my 20 years as an I.T. Professional, I cannot recall ever being so excited about a particular organisation and its products. I am now a true believer in Steve Jobs and his Apple Empire.
It wasn't always the case though. A little over 12 months ago, I still viewed Apple very much as the enemy purely out of habit - I knew no different. I had always loathed everything they stood for because they made no effort to fit in, and their products were aimed at a bunch of clever clogs Graphic Designers and Developers who worked in cool studios instead of dull offices, and they got away with having beards, not wearing ties, wearing cords, all the while probably having a lot more fun at work than I was!
However, times have changed and Apple are very much in the mainstream these days as you will know (unless of course you have been living under a rock). They can still be stubborn in many ways, but they are usually proved right. They stopped putting floppy drives in Macs and there was an uproar - that just seems silly now. Today, they refuse to allow Flash on their ios devices as they believe it to be buggy, processor draining, proprietary rubbish. I once would have viewed this stance as arrogance, but now I am patiently waiting for them to be vindicated, and for Flash to politely go away and expire at the earliest opportunity.
One of the difficult things about being a modern day Apple devotee though, is knowing when to buy your Apple product. For example, I bought the iPad with some Christmas money. I had to buy it immediately for two reasons. Firstly, I wanted it so bad I just couldn't wait, and secondly becuase I knew the money would disappear elsewhere if I waited for the rumoured iPad2 launch this year.
As it turns out, the iPad2 has now been released. Now in the case of the iPad I am not too disappointed that I didn't wait as the only real difference is that it is a bit thinner, a bit faster, and it has two cameras. The only feature that I would have quite liked would have been the front facing camera so that I could enjoy Facetime and Skype video on the iPad as opposed to the smaller and less appropriate iPhone. But it's certainly not the end of the world and I don't love my iPad1 any less as a result.
However, the current iPhone situation is a little more troubling right now. My wife Louise has just come to the end of her iPhone 3GS contract. Now at this point, I have to give Louise some credit as she was the first iPhone user in our family. I frowned at her choice at the time as I proudly clung on to my Blackberry Bold, but her decision has proven to be a very very good one, and at least three other members of our family now have iPhones - including myself.
As things stand, Louise is the only one still using a 3GS, the rest of us have the iPhone 4. However, much the same as it was for me with the iPad1 vs iPad2 debate, she has never felt that the 3GS and the 4 were different enough to be concerned about this.
Now that she is out of contract however, she is being bombarded with calls and texts from her mobile provider, who seem absolutely desperate to give her the iPhone 4 and lock her into a shiny new 18 month contract. What's the problem with that you ask?
Well, the people who seemed to know that the iPad2 would be released in March 2011, are all now saying that the iPhone 5 will be released sometime between June and September this year. They are also suggesting that the iPhone 5 will be a completely new design. These are only rumours of course, and with Apple - nothing is ever truly confirmed until you see Steve Jobs standing on a stage holding it. Nevertheless, the people in the know were correct about the iPad2.
So for this reason, despite the protestations of o2s contracts department, we have decided to put Louise on a rolling 30 day contract on her trusty 3GS, and wait for a few months and see what unfolds. It's very tempting to go for the iPhone 4, but can you imagine how disappointing it would be to get to June and see the iPhone 5 released, and be locked into a lengthy iPhone 4 contract.
All in all, a tricky dilemma - but for the time being, I think the correct decision has been made. Time will tell I guess, but in conclusion, it would be nice if Apple could either be a bit more transparent about their product life cycles, or simply not update their products so frequently as it does make such decisions very difficult to make.