It is not the tech giants first attempt at dipping their toes into the tablet market. Way before Apple put their stamp all over tablets, Microsoft had tinkered with their own products with pretty underwhelming results.
In fact, Microsofts entire history at producing their own consumer hardware products has not been very successful to say the least. The only exception to this of course would be the unbelievably popular XBOX.
So hopefully they will have learned from some past mistakes and this product will be the first genuine competitor to the amazing iPad. iPads dominance has yet to be seriously challenged. The Kindle Fire and Blackberry Playbook don't compare to the Apple device, nor do any of the Android tablets that have been released so far.
Microsoft have dared to be different here though, and their interface is the first one on a Tablet that doesn't seem to be trying to be an iOS clone.
Two versions were demonstrated at the event. One thinner tablet running Windows RT, the new version of Windows 8 that uses the new British "ARM" low power processors, and another thicker device running the full Windows 8 and using traditional Intel chips.
The devices come with a stand and a magnetic attachable keyboard which looks very nice indeed. So far, no release date or pricing structure have been announced but I would expect this to be sometime later this year so that sales can be made with Christmas in mind!
So what will consumers make of this product? Well, first and foremost Microsoft will have to make their pricing structure competitive with the iPad to tempt customers away from Apple.
Ease of use will also be a big factor. iOS is so easy to use, and although my initial tests of Windows 8 (on a Dell Inspiron Duo Touchscreen device) have left me impressed, I think it will take users a bit of time to feel comfortable and at home with the interface. There are a few new multi touch gestures to get the hang of, but once you get used to those it is pretty easy.
Microsofts secret weapon here may be the fact that both Windows 8 versions on this device give you the ability to do anything you can on a Microsoft PC or Laptop. You also get USB ports. The iPad is truly amazing, and if you put your mind to it you can make it do almost anything you need. However, there are still occasions where it won't do something you need and you have to power on your PC or laptop which is frustrating. The Microsoft Surface could change all that.
Time will tell how successful the Microsoft Surface will be. I for one think it has a place in the market, and will be keeping my eye on pricing when it is announced. My early prediction will be that iPad will still dominate as iOS is the nicer interface to use, but Microsoft will make an impact here due to the features it will offer that iPad won't.
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